Getting area thrill seekers to rappel 309 ft. off a building isn't that difficult. But at $1,000 a head the challenge becomes significantly harder. Strategically placed posters, banners and brochures around downtown Rochester encouraged the area business people to get their adrenaline going while becoming a hero to inner city Boy Scouts. Upon completion, finishers received a t-shirt and their very own hero kit with an authentic Boy Scout rappelling badge.