Marlow's Tavern is a restaurant chain that's growing quickly with 19 stores in nationwide. Unfortunately, their brand looked local and they had very limited budgets. Priding themselves as not having a microwave in all their stores and hand-crafting all their menu choices their new look-and feel became apparent. Headlines became art - each one emulating wood type. Tactics included indoor and outdoor signage, menu's, banners, table tents and mall signage.