What can be more fun than two mischievous talking goats becoming the voice of Montchevre goat cheese? A number of videos were scripted and storyboarded that would serve as the foundation of the campain that would also feature in-store point-of-sale and social. There are few things that sting like almost making something great. This is a case where everyone, including the client, loved the work. But for unforseen reasons it didn’t get produced. This ione was close to my heart, but I look forward to the next idea being just as good or better.