Win or lose, we all know how intense agency pitches are. But we also know how much fun they can be and always generate great ideas. Zonnic, a smoking cessation product, sent out the challenge of how to break through the clutter at a convenience store. We gave them that with additional ideas including some outdoor and an example content video. Although they ended up choosing an agency closer to home, I was more than happy to show Zonnic some “kick butt” thinking.